Cheap Monday… Why Monday is so cheap? And why the founders of Cheap Monday would create such name for their brand? Back in 2000, Orjan Andersson and Adam Friberg, the founders of Cheap Monday, opened a small second hand store in Stockholm suburb called WEEKEND, which they worked during the weekend only. As the business got expended, they moved the shop to the central of Stockholm and renamed it as WEEKDAYS, which they only worked during the weekdays. In the beginning, Weekdays carried high fashion and exclusive denim brands mixed with second hand clothing. However, Orjan thought the denim were too expensive and he wanted to provide something affordable (cheap) yet fashionable. In the end, CHEAP MONDAY was born in 2008, with the mixture of affordable (Cheap) and they worked during the weekdays.
Available at Liger K11.